New Fenty Beauty Foundation Replaces Previous Line
The new longwear foundation is available in 50 shades for those seeking an updated matte complexion product.
Updated on Oct. 28, 2026 in Beauty
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Fenty Beauty has launched the Pro Filt'r Fluid Flex Natural Matte Longwear Foundation. The product is now available globally in 50 shades, replacing the brand's previous Pro Filt'r Soft Matte Longwear Foundation.
Why it matters
Updating a core makeup product like a longwear foundation involves shifts in formula availability for consumers who rely on specific shade matching. This launch represents the latest iteration in the company's product line.
The new foundation is officially available in 50 distinct shades to accommodate a wide range of skin tones. This release marks the transition and replacement of the brand's existing Pro Filt'r Soft Matte Longwear Foundation.
The players
Rihanna
Founder of Fenty Beauty, a global cosmetics line focused on inclusive shade ranges and complexion products.
A$AP Rocky
A recording artist who incorporates personal skincare routines, including the use of Fenty Skin body wash.
The details
The Pro Filt'r Fluid Flex Natural Matte Longwear Foundation is designed to provide a matte finish while maintaining a flexible consistency on the skin. It replaces the older Pro Filt'r Soft Matte Longwear Foundation, which was a staple in the brand's collection. Users can expect the same range of color inclusivity, as the new version maintains the 50-shade spectrum established by the previous iteration.
Timeline
October 28, 2026: The foundation is available following the official product announcement.
Health Landscape
The transition from the Pro Filt'r Soft Matte Longwear Foundation to this new formula mirrors broader trends in the beauty industry toward iterative product improvements. Brands frequently update long-standing complexion products to incorporate new textures while maintaining established shade inclusivity standards.
If you have a known sensitivity to cosmetic ingredients, consult the full label of the new formula before application to ensure compatibility with your skin. As this product replaces an older version, those with established color matches may want to test the new finish to confirm it performs as expected on their skin.
The takeaway
When a brand updates a primary cosmetic product, check the label for any changes in ingredients that could affect sensitive skin. If you are replacing a long-term favorite, prioritize an initial patch test or color match to confirm the new formula meets your specific needs.
Further reading
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