By Princess Cosmetics to Launch in U.S. Stores by 2028
Founder Princess Andre will expand her beauty business to the United States market following a 2027 trip.
Updated on Oct. 25, 2026 in Beauty
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Entrepreneur Princess Andre, known for her cosmetics brand By Princess, plans to bring her beauty line to the United States market by 2028. Before her stateside expansion, she will appear alongside Junior Andre as a contestant on the fourth series of Celebrity Race Across The World.
Why it matters
The move follows a broader trend of influencers leveraging significant social media followings to launch independent beauty ventures. Andre is aiming to establish her brand within the competitive U.S. cosmetics landscape following a successful career path modeled after other celebrity entrepreneurs.
Princess Andre holds a following of 1 million Instagram users, a metric often used by emerging entrepreneurs to gauge consumer reach. While the brand growth strategy is public, specific sales data and the exact retail distribution list remain undisclosed.
The players
Princess Andre
A 19-year-old entrepreneur and social media influencer who founded the cosmetics brand By Princess.
Junior Andre
A 21-year-old television personality participating in the fourth series of Celebrity Race Across The World.
The details
Princess Andre plans to expand By Princess by meeting with U.S. beauty retailers and participating in media appearances to generate brand visibility. This international strategy coincides with her upcoming appearance on Celebrity Race Across The World, which tracks a 7,500km journey from Kuching, Malaysia, to Melbourne, Australia. During the show, contestants must navigate using local transport on a limited daily budget of £26 per person, relying on the kindness of strangers.
Timeline
Summer 2027: Princess Andre plans to travel to the United States.
2028: Princess Andre plans to launch her cosmetics range in U.S. stores.
Health Landscape
The beauty industry is increasingly defined by the influencer-led beauty brand business model, where digital presence dictates market entry. This trend highlights a shift toward celebrity-driven cosmetics that prioritize social reach over traditional retail legacy.
Readers interested in product safety should always check the full ingredient lists for any new cosmetics line appearing in U.S. markets. When trying new brands, consider performing a patch test on a small area of skin to monitor for potential reactions.
The takeaway
Following celebrity-led business trajectories can offer insight into how digital marketing shapes retail habits. Always prioritize reviewing the specific ingredients of new skincare products with your dermatologist before integrating them into your routine.
Further reading
For more on industry trends, visit our Beauty section.
Source note: This article includes information reported by Mail Online.
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