Oat-Based Ingredients to Simplify Beverage Formulations
Manufacturers are looking to use oat syrup to replace multiple additives while meeting consumer demand for clean labels.
Updated on Oct. 23, 2026 in Healthy Food
Live Poll
Do you prioritize shorter, cleaner ingredient lists when purchasing beverages, even if performance or texture varies?
Meurens Natural will host a webinar on October 29, 2026, to discuss clean-label beverage formulation using oat-based ingredients. The event explores how manufacturers can simplify ingredient lists while maintaining nutritional and sensory quality.
Why it matters
As consumer demand for recognizable, shorter ingredient labels grows, beverage producers are increasingly seeking multifunctional, cereal-based components that reduce formulation complexity.
The upcoming industry presentation highlights Natu Oat 35 HP, a product formulated to provide protein, sweetness, and texture simultaneously. Its performance in replacing multi-ingredient stabilizers is subject to ongoing industry validation.
The players
Meurens Natural
An ingredient manufacturer specializing in cereal-based syrups and functional food components.
Simon Brandt
A speaker and industry expert presenting on grain-based innovation for the beverage sector.
The details
Formulators are increasingly adopting cereal-derived ingredients to achieve multiple functional goals within a single component. By utilizing protein-enriched oat syrup, manufacturers can support protein claims while maintaining a cleaner label profile that relies solely on oat-based sources. This approach replaces the need for synthetic emulsifiers or added sugars to manage mouthfeel, sweetness, and stability in final beverage products.
Timeline
October 29, 2026, at 15:00 CET: Broadcast of Meurens Natural webinar.
Health Landscape
The shift toward clean labeling marks a departure from complex, additive-heavy formulations in the global beverage market. This trend aligns with the industry's focus on simplifying nutritional profiles to better meet modern consumer preferences.
This development highlights the industry move toward using recognizable, whole-grain sources to replace processed additives. Consumers interested in ingredient quality can monitor food labels for simpler, plant-based alternatives to synthetic stabilizers.
The takeaway
The movement toward clean labels is driving manufacturers to find multifunctional plant-based ingredients. Check ingredient lists for simple, recognizable components to better understand the nutritional composition of your daily beverages.
Further reading
Explore more on how to identify minimally processed products in our Healthy Food guide.
More information
To learn more about the session or register for the event, visit the Webinar registration link.
Source note: This article includes information reported by Foodingredientsfirst.
Live Poll
Do you prioritize shorter, cleaner ingredient lists when purchasing beverages, even if performance or texture varies?
