Amika Selects Four Startups for Growth Cohort
The program awards four hair care founders a $50,000 grant and four months of expert professional mentorship.
Updated on Oct. 22, 2026 in Beauty
Live Poll
Do you believe corporate grant programs are an effective way to support local small businesses?
Amika has selected four startups for its fourth Rooted in Growth cohort, providing each with a $50,000 grant. The program offers mentorship and resources to founders in the professional hair industry.
Why it matters
This initiative aims to support emerging founders in the hair industry by providing capital and professional development. It invests in the future of salon-grade hair products and care.
The Rooted in Growth program selected four startups for its latest cohort, awarding each a $50,000 grant to support business development. The efficacy of the four-month mentorship and resource access remains to be seen.
The players
Amika
A professional hair care company that produces salon-grade products and operates the Rooted in Growth incubator program.
Alodia Hair Care
A hair care brand selected for the 2026-2027 growth cohort.
Rooted Revivall
A beauty and hair startup selected for the 2026-2027 growth cohort.
Aware Hair
A hair care venture selected for the 2026-2027 growth cohort.
Chéribé
A beauty and hair company selected for the 2026-2027 growth cohort.
The details
The program provides founders with specialized mentorship, consultation technology, and access to science-backed product development frameworks. Participants also benefit from education components focused on the professional hair industry, alongside networking opportunities with established industry experts.
Timeline
The fourth Rooted in Growth cohort spans the 2026-2027 period.
Health Landscape
This program reflects a broader trend of established beauty companies partnering with emerging ventures to drive innovation in hair care. It builds on the existing institutional framework of the Rooted in Growth initiative.
While this program focuses on industry development, it signals that science-backed hair products remain a primary area of future research. Readers interested in the ingredients used in new professional care lines should consult their salon professional about product developments.
The takeaway
Investments in professional hair startups can often indicate where the next generation of scalp and hair health technology is heading. Keep an eye on professional product labels to see how these new founders influence future salon offerings.
Further reading
Learn more about the latest innovations and trends in the professional industry at Beauty.
Source note: This article includes information reported by Happi.
Live Poll
Do you believe corporate grant programs are an effective way to support local small businesses?
