Merz Aesthetics Launched New Asia Pacific Skin Campaign
The campaign introduces a new portfolio of aesthetic treatments designed for women ages 45 to 64.
Updated on Oct. 9, 2026 in Beauty
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Merz Aesthetics has debuted its 'Your Time is Now' campaign in the Asia Pacific region, featuring actress Lucy Liu as the new ambassador. This initiative focuses on aesthetic solutions for more than 240 million women aged 45 to 64.
Why it matters
The campaign targets the shifting aesthetic needs of women in this demographic who are increasingly seeking proactive, long-term skin health strategies. It aims to address complex changes in skin structure through more integrated treatment approaches.
The campaign targets a demographic of over 240 million women aged 45 to 64 across the Asia Pacific region. The effectiveness of the newly introduced 'SkinGivity Solutions' framework in clinical settings remains under evaluation.
The players
Merz Aesthetics
A global company founded in 1908 that specializes in medical aesthetics, including injectables and energy-based devices.
Lucy Liu
An internationally recognized actress who has been appointed as the Asia Pacific ambassador for the new collection.
The details
The 'Your Time is Now' campaign introduces The Proudly Becoming Collection, which combines various injectables and energy-based devices. The accompanying SkinGivity Solutions framework provides clinicians with a standardized way to assess individual patient skin needs and establish specific treatment goals. By integrating these disparate aesthetic tools, the company aims to create more cohesive and personalized skin health plans.
Timeline
October 9, 2026: Merz Aesthetics launched the campaign and appointed Lucy Liu as ambassador.
Health Landscape
This launch aligns with the ongoing expansion of the Merz Group Research and Development Innovation Center. It represents a broader trend in the aesthetics industry toward tailoring medical-grade interventions to specific regional demographic aging patterns.
If you are considering aesthetic treatments, this framework highlights the value of personalized, goal-oriented consultations. Discuss your specific skin health goals and any structural concerns with a qualified clinician to determine which treatment strategies may be appropriate for you.
The takeaway
The industry is moving toward highly integrated, long-term skin health plans rather than isolated procedures. Always consult with a board-certified dermatologist or plastic surgeon to ensure that any chosen treatment aligns with your medical history and specific skin structure.
Further reading
For more information on current developments in skin health, visit our Beauty section.
More information
For additional details on the new collection, visit the Merz Aesthetics corporate information portal.
Source note: This article includes information reported by Macau Business.
Live Poll
Do you trust that new medical aesthetic campaigns prioritize long-term skin health over purely cosmetic outcomes?
