Korean Skin Care TikTok Videos Found Misleading
A study found that nearly all viral videos on Korean skin care routines contained inaccurate health claims.
Updated on Oct. 7, 2026 in Beauty
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Researchers analyzed 38 viral TikTok videos on Korean skin care and found that 94.7% contained at least one misleading claim. None of the content was produced by dermatologists, and none of the videos recommended consulting a medical professional.
Why it matters
The lack of expert oversight in trending skin care advice can lead users to adopt potentially harmful routines, such as combining excessive active ingredients without professional guidance. This study highlights the importance of critically evaluating social media health trends.
In a study assessing 38 TikTok videos using the Global Quality Scale, videos earned a low average quality score of 1.13 out of 5. Researchers found that 81.6% of these videos were created by non-physician influencers and contained unverified claims about achieving glass skin.
The players
European Academy of Dermatology and Venerology
A leading professional organization that promotes excellence in clinical care, research, and education for skin and venereal diseases.
TikTok
A social media platform where users create and share short-form videos, frequently hosting viral trends related to health and beauty.
The details
Researchers evaluated content using the Global Quality Scale and the modified DISCERN tool to measure the reliability and accuracy of health information. The study found that 44.7% of the videos promoted the use of excessive active ingredient combinations. By failing to cite external sources or encourage medical oversight, these videos often present complex skin care routines as universally beneficial without addressing individual skin needs or potential contraindications.
Timeline
October 7, 2026: The study results were presented at a dermatology congress.
Health Landscape
This study aligns with the increasing scrutiny by dermatological institutions regarding the quality of health information circulating on social media. It highlights a widening gap between popular beauty trends and evidence-based clinical standards.
Before trying a viral skin care routine, evaluate the source and prioritize advice from board-certified dermatologists rather than influencers. Any concerns regarding active ingredients or unexpected skin reactions should be discussed with a qualified physician.
The takeaway
Social media skin care trends often prioritize viral aesthetics over clinical safety and effectiveness. When you encounter a new routine, always check if the recommendations are backed by dermatological experts or scientific references.
Further reading
For more on building an evidence-based routine, visit our guide to Beauty.
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