New Partnership Has Expanded Year-Round Blueberry Access
A joint venture between agricultural firms aims to increase global blueberry availability for consumers.
Updated on Oct. 5, 2026 in Organic Food
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Consalo Family Farms and Frutanza have formed a new 50/50 partnership named ConFrut to establish blueberry production in Peru. This collaboration aims to provide year-round access to the fruit by utilizing counter-seasonal growing cycles.
Why it matters
By leveraging Peru's counter-seasonal climate, this partnership aims to bridge gaps in the supply chain to ensure consistent blueberry availability. For consumers, this shift supports a more stable year-round presence of the fruit in produce aisles.
The ConFrut partnership integrates 500 acres of farmland into a four-stage development project. While the initial infrastructure for production is established, the long-term impact on global market volume remains under evaluation.
The players
Consalo Family Farms
A New Jersey-based produce company founded in 1927 that manages distribution and marketing for various agricultural products.
Frutanza
An agricultural firm providing local growing experience and land infrastructure for the ConFrut partnership.
ConFrut
A 50/50 joint partnership formed by Consalo Family Farms and Frutanza to manage international blueberry production.
The details
The project combines Consalo Family Farms distribution and supply-chain infrastructure with Frutanza's local agricultural expertise in Peru. The farm-to-retail process is being executed in four distinct development stages to manage land and production. Marketing and sales of the resulting fruit will be conducted under the established Consalo Family Farms label.
Timeline
Consalo Family Farms was founded in 1927.
The partnership operations were announced in October 2026.
Consalo will celebrate its 100th anniversary in 2027.
Health Landscape
This development aligns with the industry trend of expanding counter-seasonal agricultural sourcing to maintain consistent produce supplies. It reflects a broader effort to move beyond localized growing seasons in favor of a more stable, year-round market model for nutrient-dense berries.
Consistent availability of blueberries allows for more reliable inclusion of this antioxidant-rich fruit in your daily diet. If you prioritize seasonal eating, consider discussing the nutritional benefits of year-round berry consumption with your physician.
The takeaway
Reliable year-round access to produce supports consistent healthy eating habits. Tracking seasonal variety in your diet is a simple way to ensure a diverse intake of vitamins and antioxidants.
Further reading
For more information on selecting seasonal produce, visit Organic Food.
More information
For more information about the company's agricultural operations, visit the Consalo Family Farms company website.
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