Treatwell Appointed New Chief Marketing Officer
The European digital booking platform has brought on Coline Herné to lead its marketing strategy.
Updated on Oct. 3, 2026 in Beauty
Treatwell has appointed Coline Herné as its new Chief Marketing Officer. The platform, which connects users to a network of more than 95,000 salons, aims to use this hire to accelerate its growth across Europe.
Why it matters
As digital booking platforms continue to reshape how consumers access salon services, this appointment signals a focus on scaling operations. The company intends to deepen its existing salon partnerships and drive further consumer adoption of its booking tools.
Treatwell facilitated 140 million bookings in the past 12 months across its network of 95,000 salon partners. This appointment adds 16 years of professional experience to the leadership team, including seven years specifically within the beauty industry at L'Oréal Professional.
The players
Coline Herné
The newly appointed Chief Marketing Officer at Treatwell who brings 16 years of experience from roles at L'Oréal, Uber, and Satispay.
Treatwell
A digital platform connecting consumers with a network of over 95,000 salon partners across Europe.
The details
Coline Herné will oversee the company's marketing operations as it shifts toward technology-led growth. By leveraging her background in beauty expertise and previous roles at tech-driven firms like Uber and Satispay, the company plans to optimize the user experience for its digital salon-booking platform.
Timeline
Treatwell processed 140 million bookings over the past 12 months.
The appointment of Coline Herné was announced on October 2, 2026.
Health Landscape
This move reflects the ongoing shift toward digital appointment scheduling in the personal care industry. It highlights how consumer-facing beauty platforms are prioritizing tech-based growth strategies to compete with traditional booking methods.
As digital platforms for self-care services expand, users may find it easier to compare service availability across a wider range of local salons. This evolution in booking technology is worth noting if you prefer streamlined scheduling for your recurring wellness and grooming appointments.
The takeaway
The appointment highlights the continued integration of technology into routine personal care access. Users should monitor whether these digital platforms offer improved transparency in service offerings as these companies continue to scale.
Further reading
For more on the latest developments in personal care accessibility, visit Beauty.
Source note: This article includes information reported by Global Cosmetics News.
