New Raspberry Variety Development Has Expanded
A new partnership brings the large-fruited Easy Rose raspberry to more international growers and retail markets.
Updated on Oct. 2, 2026 in Organic Food
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Fall Creek Farm and Nursery has signed an exclusive agreement to propagate and sell the Easy Rose raspberry variety. This new berry, which averages over seven grams in weight, offers commercial flexibility for growers across several international markets.
Why it matters
The deal aims to bolster the availability of premium raspberries by scaling the production of a variety that has undergone four years of rigorous testing in diverse climates.
The Easy Rose variety has completed four years of cultivation and performance evaluation across Italy, Spain, Portugal, Mexico, Morocco, and Egypt. It is noted for its large size, with fruit averaging more than seven grams in weight.
The players
Fall Creek Farm and Nursery
A global nursery company that develops and supplies berry varieties for commercial growers.
Lucchini Berries SRL
A berry development company founded by Elisa and Alessandro Lucchini that creates proprietary fruit varieties.
The details
The Easy Rose variety is biologically adaptable, capable of being grown in both primocane and floricane cycles. In primocane production, the fruit reaches harvest maturity within 90 to 100 days after transplanting. Fall Creek Farm and Nursery will manage the nursery production and commercialization to support the variety's expansion into new regions.
Timeline
October 2, 2026: The partnership agreement was formally announced.
June 2026: Fall Creek Farm and Nursery acquired Berryplant and Berrytech.
Health Landscape
This development follows the continued expansion of Fall Creek Farm and Nursery's berry portfolio, including their 2026 acquisition of Berryplant and Berrytech. It reflects a broader industry trend toward developing specialized cultivars that can thrive in diverse international climate zones.
The introduction of this high-yield, adaptable raspberry variety is designed to increase the consistency and quality of fresh fruit available in global markets. Consumers interested in the origin of their produce can look for new berry varieties at their local grocer in the coming seasons.
The takeaway
The Easy Rose raspberry demonstrates how targeted agricultural innovation can influence the availability of high-quality produce. Keep an eye on local farmer's markets and produce aisles for new, large-fruited berry varieties that highlight regional agricultural growth.
Further reading
Learn more about the evolving standards in global produce production in our Organic Food section.
Source note: This article includes information reported by Freshplaza.
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