TAG Heuer Launched New Smartwatch for NYC Marathon
The company released a $2,400 titanium device ahead of the 50th anniversary of the city's iconic five-borough race course.
Updated on Oct. 1, 2026 in Running
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TAG Heuer has released the Connected Calibre E5 Running Edition smartwatch, a $2,400 wearable designed to track performance across 54 sports. The release celebrates the 50th anniversary of the New York City Marathon course, with the brand serving as official timekeeper for the 2026 race.
Why it matters
As the official timekeeper for the upcoming TCS New York City Marathon, TAG Heuer aims to bridge high-end horology with precision athletic tracking. This launch acknowledges the massive growth of the event from its inaugural 1970 race to its current scale of 50,000 annual runners.
The Connected Calibre E5 Running Edition features a 45mm sandblasted titanium case and dual-band GPS. The device supports performance monitoring for 54 sports and manual lap recording, though long-term clinical validation of its heart-rate sensor accuracy remains pending.
The players
TAG Heuer
A luxury watch manufacturer that produces high-end chronographs and smartwatches and provides official timing services for global athletic events.
The details
The watch utilizes a proprietary operating system developed by TAG Heuer to process data collected through its integrated sensors. It records pace and route metrics using dual-band GPS to navigate the 26.2-mile course. Users can access two exclusive digital watch faces specifically designed for the E5 series.
Timeline
September 13, 1970: The first New York City Marathon took place.
2014-2016: TAG Heuer first served as the official race timekeeper.
November 1, 2026: The 2026 TCS New York City Marathon takes place.
Health Landscape
The integration of luxury timekeeping into the marathon space reflects a trend of high-end brands entering the specialized fitness-tracking market. This release aligns with the milestone 50th anniversary of the current five-borough race course format.
When evaluating fitness trackers for long-distance training, consider whether the specific GPS and heart-rate sensor metrics meet your data-tracking needs. Consult with a qualified coach or physician to determine if the specific biometric outputs are useful for your training intensity.
The takeaway
The watch serves as a luxury performance tool for runners navigating distance events like the 26.2-mile NYC Marathon. Consider the utility of integrated dual-band GPS for maintaining pace accuracy during long-distance training sessions.
Further reading
For more information on training technology, visit Running.
Source note: This article includes information reported by Haute Time.
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