Bord Bia Named New North America Manager
The trade body appointed Joe Moore to lead growth for Irish food and drink exports in the U.S., Canada, and Mexico.
Updated on Sept. 20, 2026 in Organic Food
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Bord Bia has appointed Joe Moore as the manager for its North American operations. Moore will be based in New York to oversee business strategies for the region, which is the second-largest market for Irish food and drink exports.
Why it matters
The appointment aims to strengthen the presence of Irish products within the competitive North American market. It reflects the ongoing efforts to expand international access for Irish food and drink producers.
Official trade data shows Irish food and drink exports to North America totaled €2.1 billion in 2025. The region is currently the second-largest export market for the country, though specific long-term growth projections were not provided.
The players
Joe Moore
The new manager for Bord Bia in North America who oversees regional business development and exporter relations.
Bord Bia
The Irish Food Board, a state agency responsible for the promotion and development of Irish food, drink, and horticulture exports.
The details
Joe Moore will lead regional operations by collaborating with Irish exporters to refine their market approach and visibility. His role involves developing key customer relationships to identify new commercial opportunities for Irish food and drink products across the United States, Canada, and Mexico.
Timeline
2025: Irish food and drink exports reached €2.1 billion.
Health Landscape
This appointment follows the established framework of the Bord Bia export development strategy to bolster international trade. It marks a continued effort to scale the presence of Irish products within the global food and beverage supply chain.
For readers interested in supply chain transparency, this shift signifies potential changes in the availability of imported goods. It is worth noting that organizational changes at major trade bodies can influence the variety and distribution of food products in your local market.
The takeaway
The appointment of new leadership in the North American market highlights the ongoing prioritization of international export growth. Consumers interested in the origin of their food can track trade reports from government-backed agencies to understand shifting import patterns.
Further reading
Learn more about the quality standards and international reach of products monitored by the Organic Food sector.
Source note: This article includes information reported by Irish Examiner.
Live Poll
Do you believe state-funded efforts to expand international food exports benefit the domestic economy?
